Sales & Brand Building
Streetwise Sales
Sales and brand-building platform grown from NY Metro roots into full East Coast coverage for Pro Audio, Entertainment Lighting, Musical Instrument, and specialty-market brands.
StreetwiseSales.comSales · brands · software
Entrepreneur, sales leader, and software builder.
I build B2B businesses at the intersection of sales, marketing, operations, and software—turning market opportunities into capable teams, useful systems, and stronger brands.
Operating profile
I began in music and audio, then moved through retail, manufacturer representation, marketing, ecommerce, and operations. That path taught me to connect products and ideas with the people who use, sell, and support them.
Today I build businesses and tools that close the gaps between sales, marketing, and execution—from territory strategy and product launches to RepCloud, BrandBinder, and MAP management systems.
Current ventures
Sales & Brand Building
Sales and brand-building platform grown from NY Metro roots into full East Coast coverage for Pro Audio, Entertainment Lighting, Musical Instrument, and specialty-market brands.
StreetwiseSales.com
MusicTech
Agency
Marketing agency
Marketing strategy, content creation, influencer activation, social media, site and SEO work, digital marketing, and Amazon optimization for music technology brands.
MusicTechAgency.com
Automotive sales
Automotive and detailing representation focused on Northeast territory management, product positioning, dealer development, PBE/car-care support, and brand growth.
StreetwiseReps.com
SaaS and sales operations
Full software suite for manufacturers' reps and B2B sales teams, including CRM, Workspace, Drive, Publisher, Account Center, RC Assistant, Apple-certified Mac apps, and native Drive access for desktop and iPhone.
RepCloud.app
MAP management
MAP management platform designed from direct brand demand for better tools to scan advertised pricing, track violations, protect channel value, and manage compliance across online sellers.
MapInCheck.comBrand asset hub
Brand asset, product content, and launch-material workspace for keeping logos, copy, media, collateral, and sales-ready brand resources organized for teams and partners.
BrandBinder.appConsulting
Practical consulting for better sales operations, SOPs, training systems, prospecting workflows, team structure, creative assets, and US market execution.
Start a conversationSelected work
Founded in 2013 as a New York Metro manufacturers’ rep firm, Streetwise expanded into East Coast coverage, built an eight-person team, and developed the operating systems behind its dealer and brand work.
About 12 years of software iterations grew from the daily needs of manufacturers’ representation into a connected suite for B2B sales teams: CRM, Workspace, Drive, Publisher, Account Center, RC Assistant, customer portals, and reporting.
Led US sales strategy and delivered a two-year marketing program through MusicTech Agency from 2024 through 2025, covering product launches, video, Amazon campaigns, dealer education, and reseller support.
Positioning, sales education, and content for the Comet Static 1700, alongside dealer development and product support across automotive detailing, PBE, and car-care brands.
Software suite
Manage accounts, contacts, product data, pricing, orders, reporting, and customer access in one sales system.
Bring email, calendar, tasks, approvals, and customer follow-up into one work hub for browser and Mac.
Keep price sheets, product media, and customer files organized across browser, Mac, and iPhone.
Turn product updates and sales ideas into review-ready blog, email, and social drafts.
Monitor advertised prices, flag potential violations, and keep evidence organized.
Give teams and channel partners one place for approved logos, product content, and launch materials.
Selected brands and platforms
Experience
Focus areas
Contact
Tell me a little about the opportunity. Your message goes directly to me, and your email address stays off the public page.